TITLE

Facebook restricts direct comparison with ads on Google

AUTHOR(S)
McEleny, Charlotte
PUB. DATE
May 2011
SOURCE
New Media Age;5/19/2011, p04
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the move by the social network Facebook to prohibit agencies that use its advertisement (ad) application programming interface (API) to directly compare the service with Google's. British agencies which agreed to comply with Facebook's order include Essence, TBG Digital and Techlightenment. The opinion of Efficient Frontier's Milena Krasteva on the issue is also cited.
ACCESSION #
61082055

 

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