TITLE

Persuasion Points Online

AUTHOR(S)
Schlough, Jon-David; Koster, Josh; Barr, Andy; Davis, Tyler
PUB. DATE
May 2011
SOURCE
Campaigns & Elections (2010);May2011, Vol. 32 Issue 303, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents a case study of the online component of U.S. Senate majority leader Harry Reid's 2009 re-election campaign. It discusses the online campaign strategy components of nanotargeting across the electorate, building segmented remarketing lists, and layering for traditional media buys with the use of online television ads and flash banners. It concludes that strategy can be used for voter persuasion.
ACCESSION #
61081888

 

Related Articles

  • The Final Push: GOTV Online. PEARSON, STEVE; O'CONNELL, FORD // Campaigns & Elections (2010);Oct2010, Vol. 31 Issue 296, p51 

    In this article the authors suggest some ideas for adding more activities into an online election advertising campaign designed to increase voters' awareness during the final phase of the campaign period. One is to send personal email to bloggers about the campaign. Another is to use the...

  • Harry Reid: Hispanics Can't Be Republicans. Sweete, Elijah // Moderate Voice;8/11/2010, p4 

    The article reports on the perception of Senate Majority Leader Harry Reid regarding where the Latino voters must stand relative to the efforts of the Republicans to stop the immigration reform.

  • Brands move in on global village. Shannon, John // Marketing Week;1/14/1999, Vol. 21 Issue 44, p34 

    Focuses on developments related to the media buying business and Internet advertising as of January 14, 1999. Mergers in the media buying industry and its impact on the market; Increase in advertisers interest in the Internet as an advertising medium.

  • Online work leaves media department, goes to specialists. Hodges, Jane // Advertising Age;8/4/1997, Vol. 68 Issue 31, ps20 

    Discusses the trend in 1997 of media executives at traditional advertising agencies going to online advertising specialists rather than traditional media departments. The success of i-Traffic; The issues of cost and profitability.

  • Poorly-spun web. Vij-Aurora, Bhavna // India Today;2/16/2009, p6 

    The author comments on the move of Murli Manohar Joshi, the second Bharatiya Janata Party (BJP) leader who launched a website and a personal blog in order to connect with the youth voters. He notes that Lal Krishna (L. K.) Advani was the first BJP candidate to debut on the Web. He criticizes the...

  • Long-Tail Nanotargeting. Koster, Josh // Politics (Campaigns & Elections);Feb2009, Vol. 30 Issue 2, p22 

    The article describes Al Franken's Senate campaign strategies using the Internet. It explains the concept of the long tail, an Internet marketing theory used in the corporate world that is based on the idea that the Internet audience is extremely fractured. The study was able to identify more...

  • Clicks.  // Television Week;10/6/2008, Vol. 27 Issue 26, p21 

    The article offers information on the television industry. Search engines are the most influential media source for political information for voters who are searching online for topics including healthcare, economy, and war in Iraq. There are 42% in the U.S. adult population who look to the...

  • New Web service marketed to TV stations for ad avails. Larson, Megan // MediaWeek;06/01/98, Vol. 8 Issue 22, p6 

    Focuses on the launching of Media Auction, an interactive Web site for buyers and sellers of broadcast advertising time. Description of the site's features.

  • The Next Revolution. Verklin, David // Adweek Eastern Edition;10/2/2000, Vol. 41 Issue 40, pIQ36 

    Discusses how advertisers can use interactive technologies like the Internet to reap maximum benefits. Advertising opportunities presented by digital convergence and wireless space; Need to change the techniques and technology of television advertising production; Impact of the Internet on the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics