Persuasion Points Online

Schlough, Jon-David; Koster, Josh; Barr, Andy; Davis, Tyler
May 2011
Campaigns & Elections (2010);May2011, Vol. 32 Issue 303, p34
The article presents a case study of the online component of U.S. Senate majority leader Harry Reid's 2009 re-election campaign. It discusses the online campaign strategy components of nanotargeting across the electorate, building segmented remarketing lists, and layering for traditional media buys with the use of online television ads and flash banners. It concludes that strategy can be used for voter persuasion.


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