Social Media and Business: the New Rules

Castellon, Michael
January 2011
Fiscal Notes;Jan2011, p6
The article focuses on the essentiality of social media on the society and businesses alike in the U.S. It mentions Dallas, Texas-based Southwest Airlines Co. which uses Twitter, posts on Facebook, and utilizes electronic mail to promote its travel deals and manage customer service requests. According to a CareerBuilder survey, 35 percent of more that 2,500 companies use social media and 25 percent of them employ social media to connect with clients and find new business.


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