TITLE

ODDS UNEVEN FOR NETWORKS

AUTHOR(S)
Albiniak, Paige
PUB. DATE
June 2011
SOURCE
Daily Variety;6/1/2011, Vol. 311 Issue 41, pA2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the uneven competition among television (TV) networks that broadcast the Emmy Awards. A studio marketer states that award categories should be divided because broadcast and cable series are not equal in categories which include format, content and budget. Furthermore, television studios such as Twentieth Century Fox Television Inc. and Warner Bros. might have difficulties in promoting the shows they produce.
ACCESSION #
61039981

 

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