It's important to listen

Hunter, Sharleen
May 2011
PRWeek (London);5/13/2011 Supplement, p23
Trade Publication
The article offers helpful tips for shaping successful communications campaign by acting consumer feedbacks. These include inviting customer feedbacks and opinions about the product, stepping out of the office and talking to customers directly and understanding consumer experiences through insight sessions. It also notes actual product testing, better communication and taking the action to remedy issues brought up by consumers.


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