Digital treatment

Wall, Matthew
April 2011
New Media Age;4/21/2011, p16
Trade Publication
The article presents a brief profile of head of digital media for Macmillan Cancer Support, Katie Smith. Smith is responsible for Macmillan's digital strategy, including its website and its presence in social media networks. Smith sees herself in relation to her job as a link to people, a means to communicate, inform, and connect. Her audience number around 6 million with more than 50% using the main site as a valuable source of information and community support.


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