Six Questions to Ask Before Starting a Blog

Walen, Brady
May 2011
ABA Bank Marketing;May2011, Vol. 43 Issue 4, p26
Trade Publication
The article offers six questions which banks should consider before starting a blog. It says that banks should establish a clear set of goals and consider their target audience before deciding to launch a blog. It highlights the importance of hiring individuals who will manage the content of the blog. It also mentions the importance of finding the right blog content, dealing with positive and negative comments from customers, and measuring results.


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