March 2011
California CPA;2011 Technology & Business Resource, p10
The article discusses the importance of social media for accounting professionals in the U.S. It notes that three out of four Americans use social media and that 93% of such users believe that a company should have a presence in social media. It suggests the free use of social media to attract new customers and boost one's personal brand, and improve the chances that one's brand and message will be found. Steps on how to get started are provided, focusing on LinkedIn, Google Profiles, and Yelp, and creating and sharing content by blogging among others.


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