Finding the Right Mix in Prime Time

Giges, Nancy
May 2011
Advertising Age;5/2/2011, Vol. 82 Issue 18, pC5
Trade Publication
The article, part of a special advertising section, discusses programming of prime time television programs by cable television networks with large audiences known as basic cable networks. Programming techniques by those networks to maintain their overall ratings while limiting the costs associated with television production financing of programs are examined. The network USA Network is among the examples considered.


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