Rajah, Puni
February 2010
Computer Weekly;2/1/2010, p86
Trade Publication
The article discusses the business impact of several emerging social media trends as analyzed by TechMarketView LLP. It is stated that social profiles will be established by a number of corporate brands with confidence among them following the success stories of brands that have developed social identities earlier. It is mentioned that user generated content will be connected across language barriers through social media.


Related Articles

  • 'BtoB' study shows surge in social media marketing. HOSFORD, CHRISTOPHER // B to B;5/14/2012, Vol. 97 Issue 5, p1 

    The article focuses on the study "Social Media Marketing: A Surge in Adoption" which found that 32% of marketers are "very" or "fully" engaged in marketing through social channels in 2011. According to Erin Estep, service director-strategic community management at marketing consultancy...

  • TWEETS, BLOGS, AND FACEBOOK POSTINGS. Auger, Pete // Public Management (00333611);Dec2010, Vol. 92 Issue 11, p21 

    The author focuses on the use of social media sites to reach out to communities, using the example of Auburn Hills, Michigan. He relates that the city is aware of the need to connect with the range of residents and workers who live and work in the community. The author discusses the use of...

  • Twitter is the most difficult channel to crack, say experts. McEleny, Charlotte // New Media Age;8/27/2009, p04 

    The article discusses the highlights of the newmediage Live event Twitter for Brands held in August 2009. According to social media experts, despite of low barrier of entry for the microblogging platform, Twitter is the most difficult marketing channel to crack. They describe the marketing on...

  • The Die-hard Phone Jockey's Guide to Facebook. Scopelliti, Pasquate // Fordyce Letter;Jun2011, Vol. 40 Issue 6, p9 

    The article presents the author's views on employee recruiting through social media. He refers to Facebook Web site as the powerful medium to transform recruiting practice. He comments that online social network LinkedIn is mostly used by recruiters to collect stunning recommendations from...

  • SOCIAL MEDIA MARKETING in 2010. Skallerud, Matt // Echelon Magazine;Aug/Sep2010, p16 

    The article discusses the role of social media marketing in a certain business by integrating the blog, photos and videos into a complete social media infrastructure. In California's Sonoma wine region, wineries are hiring social media marketers to keep their products relevant and known in the...

  • To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?  // PR News;10/10/2011, Vol. 67 Issue 39, p1 

    The article discusses the value of Twitter online chats sessions where people share ideas and allow organizations to note trends that may pay dividends to a business. However, it cautions that Twitter chats sometimes stray to some unrelated topics so it is important to have a chat leader to...

  • Ethical and Liability Risks Posed by Lawyers' Use of Social Media. Baldwin, Merri A. // Professional Liability Litigation @lert;2011, Vol. 7 Issue 1, p2 

    The article explores developments concerning use of social media by law practitioners. It presents tips in which lawyers can limit their risk as they increase their social media presence. It describes the most prevalent forms of social media used by lawyers including microblogs such as Twitter,...

  • Getting Up-to-Speed on the SQL Server Social Media Scene. KLINE, KEVIN // Database Trends & Applications;Sep2009, Vol. 23 Issue 3, p30 

    In this article the author reflects on the benefits of the social media service and informs about several social networking sites. The author states that Facebook is the most popular social networking site, which offers a full multimedia experience. According to him, professionally inclined...

  • SCREW UP ONLINE, LOSE THAT JOB YOU WANT.  // Backbone;Sep/Oct2013, p8 

    The article offers information on the results of a survey on the termination of employees due to the content in their social media accounts. The poll found that 16 per cent of 18-24 year old Canadian people know individuals who were terminated because of personal messages or images that they...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics