TITLE

The audiovisual communication policy of the socialist Government (2004-2009): A neoliberal turn

AUTHOR(S)
Zallo, Ramón
PUB. DATE
December 2010
SOURCE
Revista Latina de Comunicación Social;dec2010, Issue 65, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The first legislature of Jose Luis Rodriguez Zapatero's government (2004-08) generated important initiatives for some progressive changes in the public communicative system. However, all of these initiatives have been dissolving in the second legislature to give way to a non-regulated and privatizing model that is detrimental to the public service. Three phases can be distinguished, even temporarily: the first one is characterized by interesting reforms; followed by contradictory reforms and, in the second legislature, an accumulation of counter reforms, that lead the system towards a communicative system model completely different from the one devised in the first legislature. This indicates that there has been not one but two different audiovisual policies running the cyclical route of the audiovisual policy from one end to the other. The emphasis has changed from the public service to private concentration; from decentralization to centralization; from the diffusion of knowledge to the accumulation and appropriation of the cognitive capital; from the Keynesian model - combined with the Schumpeterian model and a preference for social access - to a delayed return to the neoliberal model, after having distorted the market through public decisions in the benefit of the most important audiovisual services providers. All this seems to crystallize the impressive process of concentration occurring between audiovisual services providers in two large groups that would be integrated by Mediaset and Sogecable and - in negotiations - between Antena 3 and Imagina. A combination of neo-statist restructuring of the market and neo-liberalism.
ACCESSION #
60167028

 

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