TITLE

Lastminute.com looks to 'portal' repositioning

AUTHOR(S)
Eleftheriou-Smith, Loulla-Mae
PUB. DATE
March 2011
SOURCE
Marketing (00253650);3/30/2011, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the move of Lastminute.com PLC to launch a pan-European advertising campaign to reposition itself as an online portal for entertainment, travel and leisure and introducing a single brand message across each of its markets.
ACCESSION #
60116020

 

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