April 2011
Advertising Age;4/4/2011, Vol. 82 Issue 14, pC-1
Trade Publication
The article examines target marketing through the use of Internet advertising and marketing presented on social media. It is noted that social media pose many of the same challenges to marketers as did the growth in use of the World Wide Web in the early 2000s. Marketing research companies which create software for analyzing communications on social media are discussed.


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