TITLE

AD TARGETING GETS SOCIAL

AUTHOR(S)
LIEB, REBECCA
PUB. DATE
April 2011
SOURCE
Advertising Age;4/4/2011, Vol. 82 Issue 14, pC-1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines target marketing through the use of Internet advertising and marketing presented on social media. It is noted that social media pose many of the same challenges to marketers as did the growth in use of the World Wide Web in the early 2000s. Marketing research companies which create software for analyzing communications on social media are discussed.
ACCESSION #
59781139

 

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