TITLE

Advertising in the age of Google and Facebook

AUTHOR(S)
Seín, Lilly
PUB. DATE
March 2011
SOURCE
Caribbean Business;3/17/2011, Vol. 39 Issue 10, p48
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the findings of the May 2010 study entitled "Puerto Rico Internet Market Study Pulse 2," that show that Google Inc. and Facebook Inc. were the sites visited most often by residents with 85% of all Internet users. It states that the internet revolution has changed the way people interact and communicate. It notes that the integration of a social-media plan into an effective marketing strategy has changed from an option to an essential component in fast-moving marketplace.
ACCESSION #
59693043

 

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