TITLE

ASSESSING BELIEF DIFFERENCES IN SMALL BUSINESS ADOPTERS AND NON-ADOPTERS OF WEB-BASED E-COMMERCE

AUTHOR(S)
Riemenschneider, Cynthia K.; McKinney, Vicki R.
PUB. DATE
December 2001
SOURCE
Journal of Computer Information Systems;Winter2001/2002, Vol. 42 Issue 2, p101
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Presents a study that analyzed differences in the beliefs of small business executives regarding the adoption of Web-based electronic commerce. Comparison of beliefs of small business executives who had already adopted Web-based electronic commerce and those who had not yet adopted Web-based electronic commerce; Information on the Theory of Planned Behavior; Background on electronic commerce.
ACCESSION #
5961865

 

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