Social Media: Coming of Age of an Ageless Idea

Howsam, Ryan
January 2011
FMI Quarterly;2011, Issue 1, p9
Trade Publication
The article considers social media as a very useful marketing tool. The author defines social media as a collection of online media that allows people to engage and network with one another by means of talking, sharing, and collaborating. These social media, like Facebook, LinkedIn, YouTube, and Twitter, with appropriate use, provide a venue where firms can build presence, provide useful information, and update their target clients therefore keeping them engaged.


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