Multiple - choice marketing ticks all the right boxes

Mortimer, Ruth
February 2011
Marketing Week;2/10/2011, Vol. 34 Issue 6, p10
Trade Publication
The article focuses on the importance of employing a multiple-choice storytelling technique as new move of personalized marketing in Great Britain. It mentions that Samsung Electronics Co. Ltd. has adopted the choose-your-own adventure marketing strategy to promote its Galaxy Player 50 for Android-enable cell phones. It contends that the marketing strategy is not just suitable for brands focused on entertainment, but also it allows consumers to alter the outcome of events.


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