TITLE

Puerto Rico's tourism industry fights to win back customers

AUTHOR(S)
Guadalupe-Fajardo, Evelyn
PUB. DATE
December 2001
SOURCE
Caribbean Business;12/27/2001, Vol. 29 Issue 52, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the efforts of the Puerto Rico tourism industry to win back customers. Implementation of a strategy to increase marketing in international markets; Promotion of the Fly Free program of the Tourism Co.; Effects of the September 11 terrorist attacks in the United States on the hotel workforce.
ACCESSION #
5911696

 

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