TITLE

ComScore joins rush to introduce better video measurement

AUTHOR(S)
Davies, Jessica
PUB. DATE
January 2011
SOURCE
New Media Age;1/13/2011, p08
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of video measurement tool Video Metrix 2.0 by ComSore in Great Britain.
ACCESSION #
58640970

 

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