Orienteering on TV - great potential

Persson, Björn
November 2010
Orienteering World;Nov2010, Vol. 2010, p10
The article discusses the potential of orienteering as a television (TV) sport. Orienteering becomes more visible on TV as in the case in Czech Republic where viewers rate the sport as equal to basketball. Producer Karel Jonak says that orienteering has a potential as a TV sport by using GPS tracking and other technologies as they can create a unique and attractive mixture for the audience. He emphasizes the need to have an all year TV production model to keep the sport at people's minds.


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