TITLE

Merkle

PUB. DATE
February 2011
SOURCE
Advertising Age;2/14/2011, Vol. 82 Issue 7, pC12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article, part of a special advertising section, considers the marketing services agency Merkle Inc. The agency's focus on relationship marketing and customer relations and those services' contribution to the financial success of corporations are stressed. It is noted that the company also provides services associated with traditional advertising agencies.
ACCESSION #
58473410

 

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