TITLE

Social media -- instrument al marketingului politic

AUTHOR(S)
Ţierean, Ovidiu
PUB. DATE
October 2010
SOURCE
Romanian Journal of Marketing;2010, Vol. 5 Issue 4, p116
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article is structured into three parts: social networks, social media and user generated media. The article is like a refernce book for politicians in their atempt to become more visible in the viral medium. The first section presents the major social network sites and advice to comicate using social networks. The second section explaines the variety of social media and the risks that politicians may take when adopting social media. The last section presents user generated media and the advantages and disadantages that come along.
ACCESSION #
57995197

 

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