FTC Releases Proposed "Green Guides" Revisions

October 2009
Venulex Legal Summaries;2009 Q4, Special section p1
The article reports on the release of proposed revisions to the Guides for the Use of Environmental Marketing Claims by the U.S. Federal Trade Commission (FTC) on October 6, 2010. The FTC plans to apply its existing powers prohibiting deceptive and unfair business practices to environmental marketing practices were said to be delineated in the changes. One of the revisions involve the general environmental benefit claims. It notes that the Guides are not binding law.


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