TITLE

The Human Resource Factor In Small Business Decision Making

AUTHOR(S)
Rocha, Jr., Joseph R.; Khan, M. Riaz
PUB. DATE
October 1985
SOURCE
American Journal of Small Business;Fall85, Vol. 10 Issue 2, p53
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Activities of a group of small firms were studied over a six-year period to determine the manner in which their performance reflected the results of a counseling program. The effects of counseling in a number of functional areas were explored. Findings of the investigation suggest that while adequate attention to marketing, financial, and technological matters Is essential, firms that ignore the requirements of sound human resource management may fall to remain competitive.
ACCESSION #
5748366

 

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