TITLE

EFFECTIVE STRATEGIES TO CATCH UP IN THE ERA OF GLOBALIZATION: EXPERIENCES OF LOCAL CHINESE TELECOM EQUIPMENT FIRMS

AUTHOR(S)
Xudong Gao
PUB. DATE
January 2011
SOURCE
Research Technology Management;Jan/Feb2011, Vol. 54 Issue 1, p42
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
OVERVIEW: Firms in emerging markets have traditionally followed one of two strategies to catch up with multinational enterprises (MNEs): developing customized products, services, or innovative business models or buying and absorbing technology from MNEs. In the era of globalization, these strategies are no longer effective. The new strategy to succeed is innovation-based differentiation, developing core technologies and advanced product offerings that are delivered at a low, cost and with excellent customer service. Using this strategy, leading local firms are quickly catching up with MNEs in market development, technology development, or both.
ACCESSION #
57465447

 

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