TITLE

Unilever's Suave tests toothpaste

AUTHOR(S)
Neff, Jack
PUB. DATE
December 2001
SOURCE
Advertising Age;12/17/2001, Vol. 72 Issue 51, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the Unilever brand, Suave, will extend into the toothpaste business with retail promotions and test marketing of its product in the United States. Unilever will test market its entry in the toothpaste category. The company has been influenced by performance claims, constant new-product rollouts and massive media budgets from big toothpaste companies. It has yet to reveal which retailers would conduct the test.
ACCESSION #
5700802

 

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