Unilever's Suave tests toothpaste

Neff, Jack
December 2001
Advertising Age;12/17/2001, Vol. 72 Issue 51, p3
Trade Publication
The article reports that the Unilever brand, Suave, will extend into the toothpaste business with retail promotions and test marketing of its product in the United States. Unilever will test market its entry in the toothpaste category. The company has been influenced by performance claims, constant new-product rollouts and massive media budgets from big toothpaste companies. It has yet to reveal which retailers would conduct the test.


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