TITLE

Speed-To-Market Idea: Try Packaging Expertise With The Product

AUTHOR(S)
Friedman, Douglas I.
PUB. DATE
December 2001
SOURCE
National Underwriter / Life & Health Financial Services;12/10/2001, Vol. 102 Issue 50, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with the importance of a good product development approach on the marketing success of a product. Overview of a poor marketing approach; Suggestions on product marketing.
ACCESSION #
5661036

 

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