Ocean Shipping and Global Marketing: Trends and Implications

Williams, E. Cameron
June 1990
American Business Review;Jun90, Vol. 8 Issue 2, p30
Academic Journal
BEGINNING ABOUT THIRTY YEARS AGO, and accelerating during the past decade, a technological and service revolution has been sweeping the ocean shipping industry. Not since the transition from sail to steam has the carriage of goods by sea experienced such profound and fundamental changes. These developments have important implications for global marketing strategists, whether of multinational firms or export-oriented firms.
This paper attempts to describe the most significant of these developments and some of their implications.


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