Bringing the mall home for holidays

Cuneo, Alice Z.
December 2001
Advertising Age;12/3/2001, Vol. 72 Issue 49, p38
Trade Publication
The article reports on the marketing efforts launched by online retailers to remain competitive in the Internet shopping business. One of the top retailers, Yahoo!, launched a national television spot developed by Black Rocket. Meanwhile, Amazon.com's advertising campaign is being handled by Wieden and Kennedy and Lycos' radio advertising campaign is under the agency, Hill, Holliday, Connors, Cosmopulos. INSET: Cash registers.


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