TITLE

Bringing the mall home for holidays

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
December 2001
SOURCE
Advertising Age;12/3/2001, Vol. 72 Issue 49, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the marketing efforts launched by online retailers to remain competitive in the Internet shopping business. One of the top retailers, Yahoo!, launched a national television spot developed by Black Rocket. Meanwhile, Amazon.com's advertising campaign is being handled by Wieden and Kennedy and Lycos' radio advertising campaign is under the agency, Hill, Holliday, Connors, Cosmopulos. INSET: Cash registers.
ACCESSION #
5623957

 

Related Articles

  • Web sales to hit record highs this holiday season. Gilbert, Jennifer // Advertising Age;12/6/1999, Vol. 70 Issue 50, p67 

    This article discusses the results of a survey of online retailers conducted by Shop.org which found that Web sales will increase during the 1999 holiday season. According to the survey, online sales jumped 160 percent in third quarter over the same period in 1998. In addition, online retailers'...

  • The great retail search splurge. Benjamin, Kim // Marketing (00253650);8/4/2010, p29 

    The article reports on the importance of search marketing in the contemporary setting. It states that the rapid boom of Internet retail is due mainly to the savvy shoppers who heavily rely on the Internet. It mentions that the trend is pushing traditional retailers to invest in search activity....

  • The Revolution Masterclass on usability. Fletcher, Mike // Revolution (14605953);Sep2008, p43 

    The article highlights the usability of web sites as a key to driving Internet sales. A report by Coast Digital revealed that 78% of e-shoppers have switched off a computer out of frustration with 47% saying that sites that crash mid-transaction is a major source of web rage while the average...

  • 10. Exploit Technology. WWD Staff // WWD: Women's Wear Daily;7/28/2008, Vol. 196 Issue 19, p24 

    The article presents information on the increasing popularity of online shopping in the U.S. According to Forrester, last year U.S. online sales were $174.5 billion, which is expected to climb to $204 billion this year. Of that, $30.1 billion was spent on apparel, accessories, footwear, jewelry,...

  • Web Sales Rise 28% in 4Q.  // Chain Store Age;Apr2003, Vol. 79 Issue 4, p81 

    Reports an increase in e-retail sales during the fourth quarter of 2002. Comparison with similar figures in 2001; Significance of the increase.

  • Holiday numbers high but unclear. Elkin, Tobi // Advertising Age;12/3/2001, Vol. 72 Issue 49, p39 

    The article reports on the increased number of consumers who visited online shopping destinations during the week of November 19, 2001. The number of visitors is up by 43 per cent as compared with the same week in 2000. According to the Online Shopping Index, eBay.com, Amazon.com and...

  • Aurora Sets U.S. E-Commerce.  // WWD: Women's Wear Daily;4/27/2012, Vol. 203 Issue 88, p4 

    The article looks at the launch of electronic commerce platforms by Aurora Fashions, the British fashion retail company. Chief executive officer Mike Shearwood comments on the company's strategy for online sales. Topics include the features of the transactional site and the company's clothing...

  • The Value of Third-Party Assurance Seals in Online Retailing: An Empirical Investigation. Ă–zpolat, Koray; Gao, Guodong (Gordon); Jank, Wolfgang; Viswanathan, Siva // Information Systems Research;Dec2013, Vol. 24 Issue 4, p1100 

    Third-party quality assurance seals have emerged as a prominent mechanism to reduce uncertainty and increase purchase conversion in online markets. However, systematic studies of the effectiveness of these seals are scarce. In this study, we exploit a unique data set of 9,098 shopping sessions...

  • Save $300 in 3 days. Butler, Charles // Good Housekeeping;Oct2004, Vol. 239 Issue 4, p78 

    Presents a guide for saving money when shopping online. Tips on avoiding shipping charges when shopping online; Incentives given by department stores and chain retailers to loyal shoppers; Advice when considering a purchase from an online store that offers a rebate.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics