Recipe for success with Change4Life

Hardy, Alison; Asscher, Jane
December 2010
Office Professional;Dec2010, Vol. 30 Issue 12, p24
The article focuses on the success of the public sector behavioural-change campaign Change4Life, which was launched by the British Department of Health in January 2009, to prevent the rising childhood obesity. It mentions that the awareness campaign has earned 15 awards including the Marketing Society's Award for Excellence 2010. It also outlines the insights that resulted to the creation of the campaign.


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