TITLE

Weetabix hands BHO _GCP_15m task

AUTHOR(S)
Charles, Gemma
PUB. DATE
November 2001
SOURCE
Marketing Week;11/15/2001, Vol. 24 Issue 40, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the selection of Banks Hoggins O'Shea/FCB to handle the centralized advertising business of Weetabix in Great Britain. Part of the improvement program; Focus on single agency; Expansion of brand ranges to cereal bars.
ACCESSION #
5573041

 

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