TITLE

Weetabix hands BHO _GCP_15m task

AUTHOR(S)
Charles, Gemma
PUB. DATE
November 2001
SOURCE
Marketing Week;11/15/2001, Vol. 24 Issue 40, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the selection of Banks Hoggins O'Shea/FCB to handle the centralized advertising business of Weetabix in Great Britain. Part of the improvement program; Focus on single agency; Expansion of brand ranges to cereal bars.
ACCESSION #
5573041

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics