TITLE

How to Maximize Your Marketing Budget

AUTHOR(S)
Berg, John
PUB. DATE
November 2010
SOURCE
Moldmaking Technology Magazine;Nov2010, Vol. 13 Issue 11, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses ways to maximize a marketing budget. It points out the difference how tool shops do business in the 1980s and 1990s where tool shops need not devise a marketing plan and employ a sales personnel to promote the business. It cites various marketing tools used ten years after to promote the business such as presentations, web sites and print advertising. To take full advantage of a marketing budget, it recommends the identification of channels that are affordable and effective to the business and asking feedback from customers.
ACCESSION #
55583881

 

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