How to Maximize Your Marketing Budget

Berg, John
November 2010
Moldmaking Technology Magazine;Nov2010, Vol. 13 Issue 11, p48
Trade Publication
The article discusses ways to maximize a marketing budget. It points out the difference how tool shops do business in the 1980s and 1990s where tool shops need not devise a marketing plan and employ a sales personnel to promote the business. It cites various marketing tools used ten years after to promote the business such as presentations, web sites and print advertising. To take full advantage of a marketing budget, it recommends the identification of channels that are affordable and effective to the business and asking feedback from customers.


Related Articles

  • Bear hug. Arnolo, Catherine // Marketing News;1/20/2003, Vol. 37 Issue 2, p4 

    The article discusses the role of Internet for the companies in improving communications with vast customer bases, in providing a plethora of product information at low cost and answering individual inquiries with a speed and efficiency never before possible. November 2001 JMM Internet survey of...

  • Helpline. Thomas, Joe // Marketing (00253650);6/17/2009, p40 

    The article presents questions and answers related to marketing which include finding an agency with green credentials that can aid in sales-promotion activity, finding a specialist who can aid in obtaining customer feedback, and finding a specialist who could help carry out research into how...

  • Big Idea.  // PRWeek (U.S. Edition);Apr2013, Vol. 16 Issue 4, p18 

    The author discusses the concept of moments of truth in marketing and how to use it effectively for making relationship with customers and to get the proper feedback of any product or service of a company.

  • Hello? Can you hear me now? Hosford, Christopher // B to B;1/15/2007, Vol. 92 Issue 1, p17 

    The article gives information on various new methods being used by companies to measure customer satisfaction. Understanding the needs of customer and approaching them is a new theory of marketing. Asking the customers to recommend their needs is another method adopted to identify the promoters....

  • Putting your customers to work for you. Bourque, Ron // New Hampshire Business Review;7/18/2008, Vol. 30 Issue 16, p24 

    The author reflects on the value of customer feedback in improving business performance. He relates some instances, where customers were being asked to give their feedbacks on how the particular business establishment may improve their products and services. However, he notes that some operators...

  • 4 ways to increase sales without spending more. STATES, KIM // Inside Tucson Business;8/2/2013, Vol. 23 Issue 9, p10 

    The article discusses four ways of improving sales without spending a lot of money, focusing on marketing plan. It says that one way to take advantage of the marketing strategy is to focus on existing customers and enable them to make new opportunities for the business. It discusses...

  • Listening, not talking, essential for sales success. Strauss, Steven D. // Las Vegas Business Press;7/5/2004, Vol. 21 Issue 25, p11 

    Presents a question and answer advisory on sales promotion for small business in the U.S. Concern to solve the problem of the customer; Importance of establishing rapport with the client; Willingness to see a potential customer.

  • Free Feedback. Aqel, Omar // Sales & Service Excellence Essentials;Dec2013, Vol. 13 Issue 12, p26 

    In this article, the author presents his marketing experiences which he learned from customer feedback and also gives tips to build customer relationship including consideration of employee as family members, developing effective marketing strategy and understanding expectations of customers.

  • Openness means taking the rough with the smoothie. Rawlins, Charlotte // Brand Strategy;Jul/Aug2008, Issue 224, p10 

    The author reflects on the importance of consumer involvement in every level of the marketing operation as a way of building strong customer relationships. She says that getting positive and negative feedback from customers helps identify the development of the business. Moreover, she discusses...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics