TITLE

CONTENTIOUS CAMPAIGNS FILL AD COFFERS

AUTHOR(S)
Miller, Valerie
PUB. DATE
November 2010
SOURCE
Las Vegas Business Press (10712186);11/8/2010, Vol. 27 Issue 45, pP5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the record number of advertising spots sold by the local broadcast stations in Nevada in 2010, in an election year that shattered previous advertising records. KSNV-TV Channel 3 general manager Lisa Howfield said the advertising demand for the federal elections was so great that it forced the NBC affiliate to reduce local programming, limit some advertisers and offer its own promotional time. The projected political advertising revenue for TV stations in the Las Vegas market alone is discussed.
ACCESSION #
55546306

 

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