How to Take Your Company to the Global Market

Yip, George S.; Loewe, Pierre M.; Yoshino, Michael Y.
December 1988
Columbia Journal of World Business;Winter88, Vol. 23 Issue 4, p37
Academic Journal
Deciding how to deal with the globalization of markets poses tough issues and choices for managers. There are both external business forces and internal organizational factors to consider. External business forces revolve around the interaction of industry drivers of globalization and the different ways in which a business can be global. Understanding this interaction is key to formulating the right global strategy. Internal organizational factors play a major role in determining how well a company can implement global strategy. This paper provides a systematic approach to developing and implementing a global strategy. INSETS: Example of Global Strategy: Black & Decker;External Drivers of Industry Potential for Globalization;Internal Factors That Facilitate a Global Strategy;Identification of High-Risk Areas in Implementing a Global...


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