TITLE

Korean and Taiwanese Firms as International Competitors: The Challenges Ahead

AUTHOR(S)
Levy, Brian
PUB. DATE
March 1988
SOURCE
Columbia Journal of World Business;Spring88, Vol. 23 Issue 1, p43
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper analyzes the divergent strategic orientations of national Korean and Taiwanese firms. Korean firms focus on high volume, high productivity manufacture of standardized products; Taiwanese firms, smaller than their Korean counterparts, emphasize flexibility and rapid response in market niches for nonstandardized products. The paper traces the origins of these divergent strategic orientations; it summarizes the results of field interviews with Korean and Taiwanese manufacturers of footwear, of keyboards for personal computers, and of assembled personal computers; it explores the implications of the observed differences for the national firms, and for their international competitors.
ACCESSION #
5547670

 

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