TITLE

Skittles and 3 lead brands' use of social media to boost experiential marketing

AUTHOR(S)
McEleny, Charlotte
PUB. DATE
October 2010
SOURCE
New Media Age;10/28/2010, p04
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that such brands as Skittles and mobile operator 3 will be using social media to boost their experiential marketing activity in Great Britain in 2010. The marketing campaign launched by Skittles in October featured a live feed that was posted on the Facebook social networking site. The campaign that will be launched by mobile operator 3 is aimed at promoting its partnership with music service Spotify.
ACCESSION #
55397189

 

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