TITLE

How Big Is It--The Missing Measurements

AUTHOR(S)
Robock, Stefan H.; Simmonds, Kenneth
PUB. DATE
May 1970
SOURCE
Columbia Journal of World Business;May/Jun70, Vol. 5 Issue 3, p6
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The traditional concept of trade and its highly developed theoretical framework does not allow for and does not explain the flow of international private investment or the growth of international business operations. There has been no movement to discard economic trade theory. Instead, the impression has grown that something should probably be added to the existing theory to give a framework that explains international business in addition to trade. The failure of traditional trade theory to anticipate and explain the growing importance to the world economy of the internationalization of business operations stems partly from the way the question to be answered is posed. The business firm has a number of different ways open to it for supplying market demand in a foreign country. Trading or exporting is only one of the options. Depending on the circumstances, a business firm can supply foreign demand by licensing its product or processes to a foreign firm, or it may establish a production facility in a foreign market in lieu of exporting. More and more firms are putting together marketing strategies against world markets, not just their home markets.
ACCESSION #
5539320

 

Related Articles

  • The Myth of Globalization. Douglas, Susan P.; Wind, Yoram // Columbia Journal of World Business;Winter87, Vol. 22 Issue 4, p19 

    Considerable controversy has arisen in recent years concerning the most appropriate strategy in international markets. It bas been cogently argued that a strategy of global products and brands is the key to success in international markets. This paper examines critically the key assumptions...

  • International Market Entry Strategy: Is there a Dominant Logic for Indian Pharmaceutical Firms? Mukherjee, Avinandan // Society for Marketing Advances Proceedings;2008, p265 

    The purpose of this paper is to understand and explain the internationalization process of Indian pharmaceutical firms by searching for a dominant logic amongst various entry mode theories. Eight competing theories of entry mode choice are applied to the case and compared for their relative...

  • International Advertising. O'Connor, James // Journal of Advertising;1974, Vol. 3 Issue 2, p9 

    In this article the author presents strategies that international business enterprises need to be aware of as competition in the global market increases. He believes that these companies need to strategically control their global marketing operations in a way that makes their products appeal to...

  • MARKET STUDY IN THE CONTEXT OF GLOBALIZATION. Nicolae, Teodorescu; Aurelia-Felicia, St─âncioiu; Ionel, Dumitru; Daniel, Moise // Annals of the University of Oradea, Economic Science Series;2008, Vol. 17 Issue 4, p1238 

    The nowadays globalization process has been generated some significant changes in the field of the international marketing research projects. More and more international market studies must solve specific issues in terms of communications, methodological approach, translation of the market...

  • Corporate Product Policy and Innovative Behavior of European and Japanese Multinationals: An Empirical Investigation. Kotabe, Masaaki // Journal of Marketing;Apr90, Vol. 54 Issue 2, p19 

    The author empirically examines the product policies of European and Japanese multinational firms in relation to product and process innovations. He also investigates linkages between corporate product policy and manufacturing strategy and their implications for product and process innovations...

  • THE FOREIGN MARKET SERVICING BEHAVIOR OF MULTINATIONAL CORPORATIONS: AN EMPIRICAL INVESTIGATION. CRAIG, JANE F. // Academy of Management Proceedings & Membership Directory;1999, pC1 

    This paper classifies a set of the world's largest multinational corporations (MNCs) according to the strategic choice they make about servicing foreign markets: the three generic international strategies proposed here are global exporter, foreign producer and mixed mode. A fourth category...

  • CULTURAL DIAGNOSIS AND BYPASSING; THE EFFECT ON SUCCESSFUL INTERNATIONALIZATION. Akolaa, Andrews Adugudaa // Review of Business & Finance Case Studies;2012, Vol. 3 Issue 1, p69 

    Globalization and its effect on business continue to propel firms to look beyond local markets for opportunities for market development and as a source of growth. However, Cultural differences in various markets continue to exert enormous pressure on international market operations as a result...

  • Factors Influencing the Degree of International Pricing Strategy Standardization of Multinational Corporations. Theodosiou, Marios; Katsikeas, Constantine S. // Journal of International Marketing;2001, Vol. 9 Issue 3, p1 

    In response to certain important gaps identified in the global marketing literature, the focus of this inquiry is an investigation of the pricing strategies followed by manufacturing subsidiaries of multinational corporations. Specifically, the authors attempt to identify the factors that play...

  • Moving from global brands to global bands. Schultz, Don E. // Marketing News;7/31/95, Vol. 29 Issue 16, p30 

    The article discusses the transition of marketing approach from global branding to global banding. Most business enterprises who considered traditional global market approach have common products and services market globally, sharing the same brand name, logotype and aligned marketing and...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics