News for Argumentation from Persuasion Effects Research: Two Cheers for Reasoned Discourse

O'Keefe, Daniel J.
January 2003
Conference Proceedings -- National Communication Association/Ame;2003, Vol. 1, p215
Conference Proceeding
The article features a study that investigates the socio-scientific factors that influences persuasive effectiveness of argumentation in the U.S. It features the effects of normative-relevant variables relative to the general desiderata of normative-good argumentative conduct. It highlights the effects of persuasion variables in meta-analytic reviews of persuasion research and its role in reasoned discourse in various human activities. Moreover, it notes the how normal-sound argumentative practices endangers persuasive success.


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