Holder, Derek
October 2010
Campaign;10/15/2010 Supplement, p11
Trade Publication
The article discusses the innovation of marketing in the computer driven generation with the invention of the Internet, mobile phones, and the growth of social networking. It states that the change of marketing methods has focused on the customers rather than the products or promotion campaigns. According to the author, customer engagement has developed importance in direct marketing which relies on the use of direct mail and telemarketing to determine the response of potential customers.


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