TITLE

Can Social Media Sell A Franchise?

AUTHOR(S)
GOLDSTEIN, JOEL
PUB. DATE
October 2010
SOURCE
Franchising World;Oct2010, Vol. 42 Issue 10, p167
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of the social networking sites Facebook, Twitter and LinkedIn as marketing platforms for franchising- and company-related events. Franchisors which use traditional marketing channels can use these social media to inform old franchisees and prospects about upcoming shows. The international reach of such social media is considered an advantage for franchisors, franchisees and prospects.
ACCESSION #
54617547

 

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