Can Social Media Sell A Franchise?

October 2010
Franchising World;Oct2010, Vol. 42 Issue 10, p167
Trade Publication
The article focuses on the use of the social networking sites Facebook, Twitter and LinkedIn as marketing platforms for franchising- and company-related events. Franchisors which use traditional marketing channels can use these social media to inform old franchisees and prospects about upcoming shows. The international reach of such social media is considered an advantage for franchisors, franchisees and prospects.


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