The World of Online: New Opportunites for Marketeers

Vohra, Nimish
July 2010
Vikalpa: The Journal for Decision Makers;Jul-Sep2010, Vol. 35 Issue 3, p85
Academic Journal
The author reflects on different technological advances and its implications to business. He explores various media like online advertising, the use of blogs and online publishing which may aid in business development as well as the advantages that these methods provide. He states that technology and the way people interact with each other have drastically changed. Moreover, he says that the use of social media in transacting business has always its negative side.


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