TITLE

Internet Use and Social Capital: The Strength of Virtual Ties

AUTHOR(S)
PĂ©nard, Thierry; Poussing, Nicolas
PUB. DATE
September 2010
SOURCE
Journal of Economic Issues (Taylor & Francis Ltd);Sep2010, Vol. 44 Issue 3, p569
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper aims to understand how Internet users may improve their social capital by investing in online social activities. We argue that the Internet can be a convenient and efficient means of maintaining existing social ties and/or of creating new ties. We seek to identify the determinants of online investments in social capital and the nature of the interaction with traditional forms of investment in social capital. Using a Luxembourg household survey, the econometric results reveal a significant positive impact of volunteer activities and trust (two measures of social capital) on online investments to maintain social capital, but more ambiguous results are found between online investments and face-to-face contacts with friends. By contrast, online investments to create new ties are poorly related to the Internet users' existing social capital, but depend on the opportunity cost of time.
ACCESSION #
54227189

 

Related Articles

  • Advertiser Outcasts. Kunz, Ben // MediaWeek;8/3/2009, Vol. 19 Issue 29, pAM1 

    The author offers opinions on the role of online social networks in marketing. He notes that online social network companies such as Facebook and Twitter have been unable to attract enough advertising to make a profit despite their enormous popularity. Possible reasons for this are seen...

  • Mi medio soy yo. Bianco, Luis Ernesto // Debates IESA;oct-dic2013, Vol. 18 Issue 4, p86 

    No abstract available.

  • Tweeters Nearly Double.  // Credit Union Magazine;Dec2009, Vol. 75 Issue 12, p40 

    The article discusses the Pew Internet & American Life Project report regarding the rising use of consumers of social network Twitter. It is mentioned that Internet users who use Twitter or another service to post or view status updates rose to 19% from 11% in December 2008 and April 2009. In...

  • Who will rule the web once Twitter and Facebook fade? Rubel, Steve // Advertising Age;4/27/2009, Vol. 80 Issue 15, p30 

    The article presents business forecasting on the Internet industry. The popularity online social networks such as Twitter and Facebook are said to have created a new model for both the Internet industry and the use of the Internet for marketing. It is predicted that consumers will be able to use...

  • Grow Your Business With Social Media. Clarke, Eric // Investment Advisor;Dec2011, Vol. 31 Issue 12, p102 

    The author discusses the significance of the online social networks to investment advisors in the U.S. The author mentions the importance of the social networks in referrals and cites their crucial role in business expansions. The author denotes its effectiveness in establishing connection with...

  • Adoption Of Social Networks In Business: Study Of Users And Potential Users In Oman. Al-Badi, Ali H.; Al-Qayoudhi, Wafa S. // International Business & Economics Research Journal;Mar/Apr2014, Vol. 13 Issue 2, p401 

    Web 2.0 technologies have become effective tools in recent years, being used by people everywhere for everything. One of the most effective types of Web 2.0 technology is online social networks. Social networks, like Facebook and Twitter, are being used in communication and for building social...

  • FINDING DINNER ON THE SOCIAL NETWORK. Neumann, Patti // Baltimore Jewish Times;3/21/2014, Vol. 337 Issue 3, p36 

    The article discusses the potential of social networking websites such as Twitter, Facebook and Instagram of business promotion and mentions the posts of diners on daily deals on such websites.

  • Connect the Thoughts. Morrissey, Brian // Adweek;6/29/2009, Vol. 50 Issue 26, special section p10 

    The article examines Internet marketing and advertising research. Previous research on the effects of social network communication on consumer behavior has led many marketing and advertising executives to conclude that research on the use patterns of online social networks by their individual...

  • El valor creativo de Facebook. Ruiz, Claudia A. // Revista Mexicana de Comunicacion;sep/oct2010, Vol. 23 Issue 123, p30 

    No abstract available.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics