TITLE

THE McINTIRE MARCH: A STUDY OF RECRUITMENT AND COMMITMENT

AUTHOR(S)
Lin, Nan
PUB. DATE
December 1974
SOURCE
Public Opinion Quarterly;Winter74-Winter75, Vol. 38 Issue 4, p562
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The Mclntire-led March for Victory, held in Washington, D.C., in 1970, in support of U.S. Victory in Vietnam, provided the data for constructing a model to detect the dynamic process of participation commitment: the source and date of initial awareness and the extent of information and opinion relaying. One interesting observation was that political ideology relative to the war in Vietnam, although a dominant theme in the march, played an insignificant role in participation commitment; previous behavior in similar activities was a far more relevant factor.
ACCESSION #
5412977

 

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