TITLE

Cash on the Time

PUB. DATE
March 1968
SOURCE
Time;3/8/1968, Vol. 91 Issue 10, p103
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the marketing strategy of Braniff International Airways to lure customers to patronize the airline. It states that the airline will start giving cash incentives to its customers for landing on time even if it may cause a big dent in the airline's finances. It adds that Braniff president, Harding L. Lawrence, has launched several successful marketing schemes in the past which include spraying his jet planes pastel and introducing Pucci-costumed stewardess in 1965.
ACCESSION #
54040100

 

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