When the Big Guy Hits Back

December 1966
Time;12/23/1966, Vol. 88 Issue 26, p69
The article offers information on the advertising campaign of car rental companies Hertz Corp. and Avis Inc. in the U.S. It says that Carl Ally of Carl Ally Inc. holds the account of Hertz for advertising that developed a confrontational advertisement against Avis. However, it says that Avis and William Bernbach of Doyle Dane Bernbach Inc. first introduced its successful advertising campaign.


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