The Bite Behind

July 1966
Time;7/15/1966, Vol. 88 Issue 3, p95
The article reports on the advertising campaign of automobile rental company Hertz Corp. in the U.S. It says that the company will change its domestic advertising account from Norma, Craig and Kummel to Carl Ally Inc. with board chairman Carl Ally. It notes that Ally's approach is determined by the advertisement of Avis with Doyle Dane Bernbach Inc.


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