Canned brands mere spam

Fisher, Leo D'Angelo
June 2010
BRW;6/17/2010, Vol. 32 Issue 23, p45
Trade Publication
The author discusses personal branding which he refers to as a means by which an individual presents himself to employers, colleagues, customers and associates. He cites that several elements of a personal brand are advanced to a particular purpose, namely, to promote a career or business. The purpose of personal branding is also cited, which is to achieve success in both personal and business success.


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