TITLE

The great retail search splurge

AUTHOR(S)
Benjamin, Kim
PUB. DATE
August 2010
SOURCE
Marketing (00253650);8/4/2010, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the importance of search marketing in the contemporary setting. It states that the rapid boom of Internet retail is due mainly to the savvy shoppers who heavily rely on the Internet. It mentions that the trend is pushing traditional retailers to invest in search activity. It also predicts that in the near future, the online sales will outperform the high street sales.
ACCESSION #
53576541

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics