TITLE

The great retail search splurge

AUTHOR(S)
Benjamin, Kim
PUB. DATE
August 2010
SOURCE
Marketing (00253650);8/4/2010, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the importance of search marketing in the contemporary setting. It states that the rapid boom of Internet retail is due mainly to the savvy shoppers who heavily rely on the Internet. It mentions that the trend is pushing traditional retailers to invest in search activity. It also predicts that in the near future, the online sales will outperform the high street sales.
ACCESSION #
53576541

 

Related Articles

  • Aurora Sets U.S. E-Commerce.  // WWD: Women's Wear Daily;4/27/2012, Vol. 203 Issue 88, p4 

    The article looks at the launch of electronic commerce platforms by Aurora Fashions, the British fashion retail company. Chief executive officer Mike Shearwood comments on the company's strategy for online sales. Topics include the features of the transactional site and the company's clothing...

  • Online Sales Pump Up. Urbanowicz, Nicole // FN: Footwear News;8/4/2008, Vol. 64 Issue 30, p2 

    The article reports on the increase of online sales in 2008. It asserts that the raise in gas prices affects the sales trend online causing growth in web traffic which most online merchants experienced, including Endless.com, JCP.com and Shop.org. Moreover, it notes on a survey result that most...

  • Service Quality Check: Online Shopping. Sarmah, Upakul; Sarma, Mrinmoy K. // SCMS Journal of Indian Management;Oct2011, Vol. 8 Issue 4, p5 

    Service Quality in an electronic con text has lured large scale research attention, during the last two decades. The World has witnessed a sea change in Online Shopping during this period. The criticality of Electronic Service Quality (e-SQ) has been well established in the realms of modern...

  • 5 cost-effective ways to double your online sales.  // Director;Dec2015/Jan2016, Vol. 69 Issue 4, p58 

    The article offers marketing tips from Shane Nolan, director of small and medium-sized enterprises for at technology company Google, on growing online sales and staying updated with digital skills. Suggestions discussed include displaying of promotional products on company's homepage,...

  • MyMall signs Selfridges and Apple to appear in virtual shopping centre. GOLDIE, LUAN // New Media Age;8/21/2008, p6 

    The article reports on the participation of several high street brands in Great Britain, including Apple, Selfridges and Waitrose, in a virtual mall called MyMall. The site enables brands to have virtual storefronts that link through to transactional sites. In addition, it is looking to...

  • The Revolution Masterclass on usability. Fletcher, Mike // Revolution (14605953);Sep2008, p43 

    The article highlights the usability of web sites as a key to driving Internet sales. A report by Coast Digital revealed that 78% of e-shoppers have switched off a computer out of frustration with 47% saying that sites that crash mid-transaction is a major source of web rage while the average...

  • 10. Exploit Technology. WWD Staff // WWD: Women's Wear Daily;7/28/2008, Vol. 196 Issue 19, p24 

    The article presents information on the increasing popularity of online shopping in the U.S. According to Forrester, last year U.S. online sales were $174.5 billion, which is expected to climb to $204 billion this year. Of that, $30.1 billion was spent on apparel, accessories, footwear, jewelry,...

  • Web Sales Rise 28% in 4Q.  // Chain Store Age;Apr2003, Vol. 79 Issue 4, p81 

    Reports an increase in e-retail sales during the fourth quarter of 2002. Comparison with similar figures in 2001; Significance of the increase.

  • Bringing the mall home for holidays. Cuneo, Alice Z. // Advertising Age;12/3/2001, Vol. 72 Issue 49, p38 

    The article reports on the marketing efforts launched by online retailers to remain competitive in the Internet shopping business. One of the top retailers, Yahoo!, launched a national television spot developed by Black Rocket. Meanwhile, Amazon.com's advertising campaign is being handled by...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics