Iron Lady Vs. Sunny Jim The Tories lead in polls but the gap is narrowing

May 1979
Time;5/7/1979, Vol. 113 Issue 19, p28
The article focuses on the election campaign efforts of Tory leader Margaret Thatcher and Prime Minister James Callaghan as the lead of Conservative Party against the Labor Party in the election polls narrows. The poll conducted by the Market and Opinion Research International Ltd.(MORI) shows that Tory's lead gap had declined to less than 6% from its approximately more than 20% while other polls revealed the 19% lead of Callaghan against his rival. It states that Thatcher's campaign strategy was intended to partially make an impact among working-class voters on economic concerns such as prices while Callaghan concentrates on poorly attended demonstrations. Meanwhile, it tells that minor parties such as the Liberals by David Steel may perhaps pose an impact on the results of elections.


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