P&G Gives Millstone Coffee a $12M Jolt

Reyes, Sonia
September 2001
Brandweek;9/24/2001, Vol. 42 Issue 35, p8
Trade Publication
Reports on the print advertisement by Procter & Gamble Co. for Millstone Coffee Inc. in September 2001. Personalities featured in the advertisement; Description of the print ads; Aim of the print advertising; Target market.


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